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Introduction

S11c - Theatre Number- KINDLY REFER TO THE LIST PROVIDED & SHOULD AUTOMATICALY TAKEN BY PROGRAMMING TEAM

S11d - Movie Timing

S11e - Movie Name

S11f - Auditorium no

S11g - Seat no(s).

S12 - Mode of booking

Online booking

Tele-Booking

Box office

S13 - Total cost of ticket

S14 - Number of people accompanied by you.

QOB1 TO QOB12 IS FOR ONLINE BOOKING AUDITS

OB1 - Was the website easy to navigate?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB2 - Were the available movie showtime and dates clearly displayed on the website?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB3 - Was the process of selecting seats for the movie convenient?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB4 - Could you easily view the seating layout and select your preferred seats?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB5 - Were the ticketing fees and any additional charges clearly stated before checkout?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB6 - Were there any ongoing promotions, discounts or special deals?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB6a - If Yes, please specify.

OB7 - Was the payment process secure and easy to use?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB8 - Were there multiple payment options available? (Credit card/debit card, UPI etc)

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB9 - Did you receive a booking confirmation Email/SMS with all the relevant details?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

OB10 - Please elaborate on your online booking experience. Highlight all the positives and negatives encountered during the booking process.

OB11 - Picture of ticket received -Online booking

OB12 - Additional Picture- ticket/any promotion or discount

QS21 TO QS221 IS FOR THE OBSERVATIONS OF BOX AREA

S21 - The box office area was

Well it

Clutter free

Floor was clean

Walls were clean

None of the above

S22 - Was the glass window clean and free from smudges?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S23 - Were the movie schedules and promotions clearly visible?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S25 - How many counters were open?

S25a - Picture of counters- Pic 1

S25b - Picture of counters- Pic 2

S26 - Were all the open counters manned by staff members?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S27 - How many customers were there in the line?

0

1

2

3

More than 3

S28 - How long you had to wait to reach to the box office counter? (in minutes)

S28a - Picture of line/que at the counters- Pic 1

S29 - How were you greeted by the staff member

Eye contact

Smile

Verbal Greeting

None of the above

S29a - What was the verbal greeting used?

S210 - Was the staff member dressed in proper uniform?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S210a - Please mention the staff member's name or description.

S211 - Did the staff member offer you a selection of seats showing you his/her screen or a paper with the seating lay out of the cinema hall?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S212 - Did the staff member confirm the following before booking the ticket?

Start time of the movie

Date of the move

Seat number

None of the above

S213 - Were you informed if the movie was 3D/2D or dubbed?

Yes

No

NA

S214 - Were you informed of any special promotions?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S215 - Was the ticket printed properly (not faded/ torn etc.)

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S216 - Was the booking procedure at the Box office counter easy?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S217 - Was the payment process at the Box office counter efficient?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S218 - Were there multiple payment options available? (Credit card/debit card, UPI, Cash etc)

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S219 - Please elaborate on your Box office booking experience. Highlight all the positives and negatives encountered during the booking process.(Please write at least 50 words)

S220 - Picture of the ticket

S221 - Picture of the Box office

QS31 TO QS44 IS THE OBSERVATIONS AROUND SECURITY GUARD & NEARBY BEFORE THE LOBBY

S31 - Was the signage clean, well-lit and clearly visible from a distance?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S32 - Was the main entry door clean and in good condition?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S33 - Was the floor clean and free of debris?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S34 - Were the movie posters/translites outside functional and clean?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S35 - Picture of the exterior pic-1 near the security gate before entering to the lobby

S35a - Picture of the exterior pic-2 near the security gate before entering to the lobby

S41 - Were the carpets and floors clean, with no debris?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S42 - Did you notice a security guard near the entrance?

Yes

No

S42a - Was the security guard wearing a proper uniform?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S43 - How were you greeted by the security guard?

Verbal greeting

Eye contact

Smile

None of the above

S44 - Were the posters, translites and theatre entrance signs functional and clean?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

QS45 TO QS48 IS THE OBSERVATIONS AROUND LOBBY

S45 - Was there any kind of background music played in the lobby?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S46 - Did you notice any unpleasant or foul odors in the lobby?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S47 - Were proper seating arrangements available?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S48 - Picture of the lobby/entrance /hallway pic-1

S48a - Picture of the lobby/entrance /hallway pic-2

QS51 TO QS59 IS THE OBSERVATIONS OF RESTROOMS

C51 - Were the restroom floors clean, with no trash or debris?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S52 - Were sinks, fixtures, and toilets clean, with no stains?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S53 - Were toilet paper, paper towels (if applicable), and soap well stocked?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S54 - Was the restroom free of unpleasant odours?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S55 - Were walls and counters wiped down and clean?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S56 - Were the hand air dryers clean and functional?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S57 - Were all faucets and lavatories working properly?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S58 - Picture of the restroom

S59a - Additional picture of the restroom 1

S59b - Additional picture of the restroom 2

QS24 IS JUST BEFORE THE ENTRY OF AUDITORIUM/AUDITORIUM DOOR

S24 - Was there a signage with directions to the auditorium entrance?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S24a - Picture of the auditorium entrance signage

QS61 TO QS613 IS THE OBSERVATIONS INSIDE THE AUDITORIUM

S61 - Was the usher present inside the auditorium?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S62 - Did the usher greet you?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S62a - Name or description of the usher.

S63 - Did the usher (THE PERSON PRESENT INSIDE THE AUDITORIUM WHO HELPS IN IDENTIFYING THE SEAT) provide helpful assistance with seating or inquiries?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S64 - If it was a 3D movie, were 3D glasses provided to you before the movie started?

Yes

No

NA

S65 - Was the temperature comfortable in the theatre?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S66 - Was the auditorium free of unpleasant odours?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S67 - Were the seats in the auditorium comfortable?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S68 - Was your seat sturdy and clean?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S69 - Were the emergency exits clearly marked and easily accessible?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S610 - Did the movie start on time?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S611 - Was the screen free from any noticeable scratches such as green, yellow or black lines?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S612 - Was the sound quality for the movie (not trailers) at an appropriate volume and clear?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S613 - Were the dialogues and sound effects synchronized with the movie's visuals?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

QS71 TO QS82 IS THE OBSERVATIONS AROUND FOOD COUNTER & HAVE TO DO IT DURING INTERVAL

S71 - Was there a queue at the food counter?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S72 - Was the Counter clean and free of spillage?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S73 - Did the staff member greet you:

Verbal greeting

Eye contact

Smile

None of the above

S73a - Name or description of the staff member

S74 - Were the display racks sufficiently stocked?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S75 - Were the menu boards well lit and clearly visible?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S76 - Were all items displayed on the menu available at the counter?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S77 - Was the Foods & Beverage good in terms of quality and visually appealing?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S78 - Were the POS manned with adequate staff members for the customers that were present?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S79 - Was the "Bill not received Board" clearly visible?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S710 - Was a bill given for the transaction?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S711 - Was the bill given to you clear and not faded?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S712 - How long did you have to wait in the queue?

0-3 minutes

3-5 minutes

More than 5 minutes

S714 - Picture of the concessions (Digital menu board present at the food kiosk)

S81 - Please fill all the details

	Enter
Beverage ordered
Food Ordered

S82 - Total cost of food and beverage ordered

QS83 TO QS89 IS THE OBSERVATIONS OF FOODS & CAN BE FILLED INSIDE THE AUDITORIUM JUST AFTER THE FOODS ARE DELIVERED

S83a - Name of the Product being evaluated

BURGER

SANDWITCH

PATTIES

SAMOSA

PIZZA

OTHERS(SPECIFY)

S83b - Product Appearance on serving - 5pt scale evaluation

1-Very Poor

2-Poor

3-Neutral

4-Good

5-Very Good

S83c - Product Temperature

1-Much too cold than what it should be

2-Little Cold than what it should be

3-Just Right Temperature

4-Little Hot than what it should be

5-Much Hot than what it should be

S83d - Product Taste - 5pt scale evaluation

1-Very Poor

2-Poor

3-Neutral

4-Good

5-Very Good

S83e - Product Saltiness

1-Much Low than what it should be

2-Little Low than what it should be

3-Just Right Saltiness

4-Little High than what it should be

5-Much High than what it should be

S83f - Product Spiciness

1-Much Low than what it should be

2-Little Low than what it should be

3-Just Right Spiciness

4-Little High than what it should be

5-Much High than what it should be

S83g - Product Quantity (Portion)

1-Much Low than what it should be

2-Little Low than what it should be

3-Just Right Portion / Quantity

4-Little High than what it should be

5-Much High than what it should be

S87 - Picture of concession stand receipt / food bill

S88 - Picture of the beverage/food ordered

S89 - Additional picture of the beverage/food ordered

QS614 TO QS91 IS THE OBSERVATIONS OF AUDITORIUM & CAN BE FILLED JUST AFTER THE CREDIT STARTS

S614 - Did the credits run (THE LAST SCENE WHERE ALL ARTSITS NAME ARE SHOWN WITH THEIR TITLE) at the end of the movie?

Yes, as required / completely (Score 10)

Yes, but not completely / somewhat (Score 5)

Not at all (Score 0)

S615 - Please elaborate on your Auditorium experience. Highlight all the positives and negatives of the auditorium experience.(Please write at least 50 words)

S616 - Picture of the auditorium

S617 - Additional pictures

S713 - Did you observe the staff members cleaning the auditorium at the beginning or during the intervals? (Discarding used popcorn tubs, soda cups etc)

QS92 & S93 CAN BE FILLED OUTSIDE THE AUDITORIUM AFTER EXISTING FROM THE MOVIE

S92 - Were there any areas where the theatre exceeds your expectations?

S93 - Please elaborate on your overall experience. Highlight all the positives and negatives encountered.

IName - Interviewer Name

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